From dating life to retired life, The Daily Spin provides readers with an inside look at what past and present tennis stars are up to both on and off the court. With special features like "What I learned on Twitter this Week" and a constant flow of multimedia, The Daily Spin is easily one of Tennis.com's most alluring elements.
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| If a player is doing something worth noting, you'll find it on The Daily Spin |
The Daily Spin's focus on players' tweets has skyrocketed over the past year as more and more big names join the social media movement. While this allows for a more personal feel to the relationship between players and fans, it also allows for players to circulate their opinions to the masses. When Andy Roddick and David Ferrer struggled to play their match at the 2011 US Open due to bubbling issues on the court's surface, Roddick was capable of tweeting about his anger (followed by youtube videos of his rant, of course...)
By connecting with the players through social media, fans get a more realistic understanding of players' emotions and opinions. Suddenly tennis stars are no longer just athletes on our t.v. screen, but living, breathing people who we can interact with and side with (or against...) in their personal conflicts.
Is this good or bad for the tennis world? I'm unsure. It might not be appropriate for fans to get involved in an issue between the ATP/WTA and a specific athlete, but it's still a good news story. We live in a social world and you can't blame Tennis.com for taking advantage of that.
1 comments:
Who would have thought tennis had such an active (or apparently not so active at times) gossip world! It is cool that the sport and players have become more popular with social media though, and it seems like Tennis.com is helping that happen. Very nice work on Tennis.com's part.
Quick question though, how do you embed the screen shots of the websites/pictures from the websites into your article? I couldn't quite figure that out...
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