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Tuesday, September 27, 2011

Rating the Reviews

So you want to be a tennis player.

The first thing you need to do is find the right racket for you. Like a pair of gloves or an old pair of jeans, when you find the right racket it just fits. It feels right. It swings as naturally as a part of your arm. The stick you choose will define your game and you can't take that decision lightly. But how do you choose one piece of equipment over 100s of others?

Although demoing a racket is always helpful, most players will read at least one or two reviews before making up their mind. Tennis.com does a great job of providing racket-shoppers with all the information they'll need.

The site has an entire "Gear" section easily found on the navigation bar, but what's better is the multimedia content you'll find with a few easy clicks.

In the racket section, for example, site-users will have a number of options. They can read the basic racket info, skim the specs for unique needs (ie. a bigger head size or a lighter frame), read the professional review or sneak a peak at a few photos. The copy is written in an easy-to-understand language, but you'll want a bit of basic tennis knowledge to fully grasp the reviewers' opinions.

The most surprising aspect of the site is its integration of video reviews alongside the text. Now, the videos are not award-wining pieces by any means (really, it's a bald man spewing a quick summary of the information you'll find on the racket's page) but it's a nice element to add for people who want even more insight before selecting their stick.


What's the most interesting thing you'll find for each piece of gear? A list of professional players who use it. If you want to slide like Novak Djokovic or wallop the ball like Victoria Azarenka, click around and find out who's using what. You'd be surprised how many people buy gear just to be like their tennis heros.


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